...
Seamless integration with Google AdManager and Prebid
Revenue optimization using Snigel Smart Refresh (SSR) of ads
Script loading optimization in order to deliver best performance and minimizing impact on page speed index tools
Simple declarative configuration that fits most of the usage cases
Additional programatic configuration that fits special requirements
Lazy loading of ads
Full integration with Snigel's consent management solution AdConsent
Seamless integration with other consent management platforms (CMP)
Possibility to run alongside, and manage existing placements from AdManager or AdSense
Possibility to integrate with other ad servers
Client and Server side bidding
Automatic labeling of advertisements as such
Malvertisement prevention
Fast delivery to the users through a content delivery network (CDN) with a global coverage of points of precense (PoP)
Efficient caching policies and edge-server services to minimize the client-side CPU time and bandwidth consumption.
...
To implement AdEngine on a website please check the Setup Overview. This document covers how to setup AdEngine for the various initial situations on a website, from the simplest situation, a site with no previous ad monetization, to elaborate cases like running AdEngine along with other ad-stack technologies.
Integration with AdConsent
AdConsent is Snigel's IAB certified Consent Management Platform (CMP) which manages user consent over personal data usage in accordance to privacy laws like the GDPR and CCPA, providing a good set of functionalities and customization for the publisher.
When AdConsent is used it seamlessly works together with AdEngine and there are no code changes required. Publishers only need to add some privacy information to the page by following the Consent Management Page Integration Guide.