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Name | Definition |
|---|---|
Total net revenue generated from impressions | |
Number of ad calls | |
Number of page views with at least one auction | |
Number of user sessions with at least one auction | |
Number of impressions effectively rendered | |
Number of impressions the placement was unfilled or filled using backfill house ads | |
Number of times page views when a placement was loaded on a page | |
Average revenue per thousand page views | |
Average revenue per thousand user sessions | |
Average revenue per thousand impressions | |
Percentage of how often a placement is filled with an ad |
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Placement Page Views
The number of times page views when a placement was loaded. In contrast to page views, which counts count each page view where at least one placement is shown, this counts the page view views where a placement is shown. This metric can be used to see on how many page views an ad was used.
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