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Name | Definition |
|---|---|
Total estimated net revenue generated from ad impressions | |
Number of ad calls | |
Number of page views with at least one auction | |
Number of user sessions with at least one auction | |
Number of ad impressions effectively rendered | |
Number of impressions the placement was unfilled auctions resulting in no ads or filled using by backfill house ads | |
Number of page views when a placement was loaded | |
Average revenue per thousand page views | |
Average revenue per thousand user sessions | |
Average revenue per thousand placement page views | |
Average revenue per thousand impressions | |
Percentage of how often a placement is filled with an ad | |
Percentage of how often a placement is used across all page views |
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