Glossary
- Reinhard Steiner
- Ela Fabjanczuk
Overview
Name | Definition |
|---|---|
A website or an app with an ad setup to monetize the traffic | |
A unique space on a website or an app associated with a div element to display an ad defined by a Placement | |
Defines the attributes of the ad, such as the ad format, dimensions, and bidders | |
Position of a placement in the site layout | |
A dimension used to provide insights into ad performance and reach across different locations | |
A dimension that shows ad performance across different platforms |
Definitions
Site
A site refers to a unique web address, domain, or location on the internet where specific content or information is hosted. It contains a specific ad setup dedicated to monetizing the traffic. The ad setup on the website may consist of one or multiple Placements on one or various Positions in the website layout.
Site is a dimension used to aggregate metrics by websites, which is especially useful if a publisher operates multiple websites.
Ad Space
A unique placeholder or space within a webpage or app reserved for displaying advertisements. It is a location where ads can be inserted or loaded dynamically. Ad Spaces are typically pre-defined and can be positioned strategically within the content layout to optimize visibility and engagement. Each page can have multiple Ad Spaces, serving different sets of ad formats and sizes.
An Ad Space on a webpage is associated with the ID of a div element on the page that will contain the ad defined by a Placement.
Placement
Defines information about the attributes of the ad, such as the ad format, and dimensions. The Placement also includes the list of bidders that are allowed to bid. Each site can have multiple placements, serving different sets of ad formats and sizes. A Placement will be rendered to one or more Ad Spaces.
The Placement is used as a dimension to aggregate metrics, like Revenue and Impressions.
Placement Position
A specific area in the webpage layout to position advertisements. It aggregates Placements classified by their positions on a website or in-app.
It involves determining where the ads will be displayed on the page to maximize their visibility and impact. Ad placement decisions consider factors such as the user's viewing patterns, the content layout, and the ad's intended goal. Common ad positions include top, bottom, sidebar, in-content, or interstitial positions. Effective ad positions aim to balance capturing user attention, maintaining a positive user experience, and achieving the desired advertising objectives.
Name | Definition |
|---|---|
In-Content | In-content ads are ad placements that are seamlessly integrated within the main content of a webpage. These ads blend in with the surrounding content, appearing naturally within articles, blog posts, or videos. The purpose is to provide a less disruptive and more organic advertising experience for users, while still delivering relevant messages to capture their attention. |
Sidebar | Sidebar refers to displaying advertisements in the sidebar of a webpage. These ads typically appear alongside the main content and are often presented in a vertical column on one side of the page. Sidebar ads are designed to capture users' attention while navigating through the content, providing an additional advertising opportunity for advertisers and publishers. |
Top | Top placements are ads positioned at the webpage's top, above the main content, often in a website's header or banner area. They ensure high visibility, immediately capturing users' attention upon landing. Advertisers utilize top ads to maximize exposure and drive early engagement with their messages. |
Bottom | Bottom placements are ads positioned at the webpage's bottom, below the main content, near the footer section of a website. Strategically placed to capture attention as users reach the end of the page, they provide an extra chance for advertisers to promote their messages, products, or services. |
Adhesive Top | Adhesive Top ads are advertisements that remain fixed at the top of a webpage even as users scroll down. They ensure persistent visibility and increase the chances of engagement for advertisers. |
Adhesive Bottom | Adhesive Bottom, also known as sticky bottom or fixed bottom, refers to a type of ad placement where an advertisement remains fixed or "sticks" to the bottom portion of a webpage as the user scrolls. They provide continuous visibility and help advertisers capture user attention throughout the scrolling experience. |
Floating | Floating ads are ad placements that float or hover over webpage content as users scroll or navigate through the page. They attract attention with eye-catching visuals and interactive elements, typically videos, maximizing user engagement and impact. |
Interstitial | An interstitial is a full-screen advertisement that appears between content pages or during transitions in apps or websites. These ads often appear as full-screen overlays and can include various formats such as images, videos, or interactive elements. |
Pop-Up | A pop-up is an advertisement that appears as a separate window or overlay, often covering the screen, to deliver targeted messages or promote products/services. Pop-up ads can contain various types of content, including images, text, forms, or videos. They are typically used by advertisers to deliver targeted messages or promote products or services. |
Multi | Multi-position placements aggregate ads that appear in multiple locations within a webpage. They increase visibility by occupying different positions on the page, aiming to capture user attention from various angles. |
Unknown | Undefined or unknown position |
Country
In ad reporting, the "country" dimension refers to the specific country or geographic location where an advertisement was displayed or targeted. It provides insights into the performance and reach of ads across different countries or regions. Analyzing ad performance by country allows advertisers to understand how their campaigns resonate with audiences in specific geographic locations. This dimension helps publishers identify high-performing markets, target specific regions for optimization, and make informed decisions about ad setup, positioning, and localization efforts.
Device
In ad reporting, the "device" dimension refers to the specific platform or device on which an advertisement was viewed. It provides insights into ad performance across different devices, helping publishers optimize their ad setup strategies for each platform.
Name | Definition |
|---|---|
Desktop | Desktop refers to the size or dimensions of a graphical user interface (GUI) or visual content specifically designed for desktop computer screens. It typically refers to the width and height measurements of the display area available on a desktop screen. Desktop dimensions can vary depending on the specific screen resolution, aspect ratio, and display settings of the computer monitor. These dimensions determine the available space for content, including websites, applications, images, videos, and other visual elements, to be displayed on a desktop screen. |
Mobile | Mobile, as a dimension, refers to the screen size or dimensions of a mobile device (a smartphone). It represents the width and height measurements of the display area available on the mobile screen. Mobile dimensions can vary depending on the specific device model and manufacturer. |
Tablet | Tablet dimensions refer to the screen size of a tablet device, representing the width and height of the display area. Designing content to fit tablet dimensions ensures proper display and usability on tablet screens. |
Other | Other devices like CTV |
Time Ranges
Default time ranges show and compares metrics with useful pre-defined settings.
Name | Definition |
|---|---|
Today | Shows metics for the current day only. Metrics for today will always be incomplete, because there is still time left while ads will be displayed generating revenue and there are some revenue sources that will only be updated in certain intervalls, like 5 minutes, hourly or daily. Looking at metrics for today is especially helpful when making changes on the ad setup and you want to see if everything is working as expected. Metrics will be compared vs yesterdays metrics. It is important to note that comparing incomplete metrics from today vs complete metrics from yesterday will always show a negative trend. |
Yesterday | Shows metrics for the last full reporting day. Metrics for yesterday will be complete in the morning of the next day. Looking at metrics for yesterday is helpful to see the latest complete performance of the ad setup. Metrics will be compared vs the day before. |
Last 7 days | Show metrics for the last 7 full days starting from yesterday. Weekly metrics are useful because there are differences between working days, weekends and other user behavior and a week summizes this typical behavioral differences. Metrics will be compared vs the same weekdays the week before. Comparing weeks and especially the same weekdays gives insight on typical weekly user behavior. |
Last 28 days | Shows metrics for the last 28 full days, i.e. last 4 weeks, starting from yesterday. Like the Last 7 days it focuses on weekly metrics but at the same time covers monthly behavior as well. This is the default time range used by the dashboard. Metrics will be compared vs the same weekdays 28 days before. |
Last month | Shows metrics for a full month. It is useful to see the overall performance for the last billing period. Metrics will be compared vs the month before. Naturally, it will not compare the same weekdays so it should not be used for daily comparison, but is useful for monthly comparisons. The comparison time range will use the exact same amount of days, i.e. if the comparison month has less days than the base month, it will fill with days from the month before. |
Month To Date | Show metrics for the current month starting from yesterday. It is useful to see the performance of the current month so far. On the first of a month, it will show metrics from the full last month. Metrics will be compared vs the same monthdays of the previous month. The comparison time range will use the exact same amount of days, i.e. if the comparison month has less days than the base month, it will fill with days from the month before. |
Custom | The custom time range can be used to choose custom start and ends dates, limited to 3 months. Metrics will be compared to the same number of days by selecting a custom start and end date. The comparison time range cannot overlap with the base time range and needs to be in the past. |