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Name

Definition

Domain/Site

A website or an app with an ad setup to monetize the traffic

Placement

Element A div element on a website or an app to display an ad

Placement Position

Well-known position Position of a placement is in the site layout. Can be only one for each placement.

CountryCountry

is used as a dimension to split A dimension used to aggregate metrics by users' location

Device

Device is used as a dimension to split A dimension used to aggregate metrics by users' device type

Definitions

Domain/Site

A website or an app with an ad setup dedicated to monetize monetizing the traffic. An The ad setup on a the website might may consist of one or multiple placements Placements on one or various positions Positions in the website layout.

Site is a dimension used to split aggregate metrics by websites, which is especially useful if a publisher operates more than one websitemultiple websites.

Placement

On a website or in an app, an placement a Placement is a placeholder for an ad. A publisher Each site/domain can have multiple placements, each serving a different set sets of ad formats and sizes.

Placement is a dimension used to split aggregate metrics to see by the individual performance of each placeholder.

Placement Position

The placement position groups placements by well-known Placement Position dimension aggregates Placements by their positions on a website or in-app. It This metric is used as an indication of to identify which positions work best to monetize a sitein terms of site monetization.

Placement Position is a dimension used to split metrics to see the performance on a site of the ad layoutby different page elements.

Name

Definition

In Content

aggregates revenue/performance from all in-content placements

Sidebar

aggregates revenue/performance from all sidebar placements

Top

aggregates revenue/performance from all top placements

Bottom

aggregates revenue/performance from all bottom placements

Adhesive Top

aggregates revenue/performance from all adhesive top placements

Adhesive Bottom

aggregates revenue/performance from all adhesive bottom placements

Floating

aggregates revenue/performance from all floating units (typically applied to video units only)

Interstitial

aggregates revenue/performance from all interstitials

Pop Up

???

Multi

???aggregates revenue/performance from all pop-up placements

Multi

aggregates revenue/performance from all placements that for any reason may have multiple different locations based on the site design

None

Undefined or unknown position

Country

The country breakdown is an important dimension used to split metrics by the country to which an user’s Geo-location, where the ad was delivered to, which is the same as the user's location at the time of the ad delivery.

The country split of an ad setup highly influences the expected ad revenue, as CPM paid by advertisers is highly dependent on the target country.

Device

The device breakdown is used as a dimension to split metrics by user's device type. Certain Depending on the ad setup, certain device types might yield higher RPM or CPM depending on the ad setup.

Name

Definition

Desktop

Desktop browser browsers like Chrome or Safari

Mobile

Mobile device, either using a mobile browser or in-app

Tablet

Tablet browser browsers like Chrome or Safari

Other

Other devices like CTV

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