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Name | Definition |
|---|---|
A website or an app with an ad setup to monetize the traffic | |
A div element on a website or an app to display an ad, used to aggregate metrics by the individual performance of each placeholder. | |
Position of a placement in the site layout. Can be only one for each placement. | |
A dimension used to provide insights into ad performance and reach across different locations | |
A dimension that shows ad performance across different platforms |
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Placement is a placeholder that refers to a designated space or area within a webpage that is reserved for displaying advertisements. It is a location where ads can be inserted or loaded dynamically. Placements are typically pre-defined and can be positioned strategically within the content layout to optimize visibility and engagement. Each site/domain can have multiple placements, serving different sets of ad formats and sizes.
Placement Position
Placement Position “Placement Position” on the page refers to the specific location or positioning of advertisements within a webpage. It aggregates Placements classified by their positions on a website or in-app.
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Name | Definition |
|---|---|
In Content | In-content ads are ad placements that are seamlessly integrated within the main content of a webpage. These ads blend in with the surrounding content, appearing naturally within articles, blog posts, or videos. The purpose is to provide a less disruptive and more organic advertising experience for users, while still delivering relevant messages to capture their attention. |
Sidebar | Sidebar refers to displaying advertisements in the sidebar of a webpage. These ads typically appear alongside the main content and are often presented in a vertical column on one side of the page. Sidebar ads are designed to capture users' attention while navigating through the content, providing an additional advertising opportunity for advertisers and publishers. |
Top | Top placements are ads positioned at the webpage's top, above the main content, often in a website's header or banner area. They ensure high visibility, immediately capturing users' attention upon landing. Advertisers utilize top ads to maximize exposure and drive early engagement with their messages. |
Bottom | Bottom placements are ads positioned at the webpage's bottom, below the main content, near the footer section of a website. Strategically placed to capture attention as users reach the end of the page, they provide an extra chance for advertisers to promote their messages, products, or services. |
Adhesive Top | Adhesive Top ads are advertisements that remain fixed at the top of a webpage even as users scroll down. They ensure persistent visibility and increase the chances of engagement for advertisers. |
Adhesive Bottom | Adhesive Bottom, also known as sticky bottom or fixed bottom, refers to a type of ad placement where an advertisement remains fixed or "sticks" to the bottom portion of a webpage as the user scrolls. They provide continuous visibility and help advertisers capture user attention throughout the scrolling experience. |
Floating | Floating ads are ad placements that float or hover over webpage content as users scroll or navigate through the page. They attract attention with eye-catching visuals and interactive elements, typically videos, maximizing user engagement and impact. |
Interstitial | An interstitial is a full-screen advertisement that appears between content pages or during transitions in apps or websites. These ads often appear as full-screen overlays and can include various formats such as images, videos, or interactive elements. |
Pop Up | A pop-up is an advertisement that appears as a separate window or overlay, often covering the screen, to deliver targeted messages or promote products/services. Pop-up ads can contain various types of content, including images, text, forms, or videos. They are typically used by advertisers to deliver targeted messages or promote products or services. |
Multi | Multi-position placements aggregate ads that appear in multiple locations within a webpage. They increase visibility by occupying different positions on the page, aiming to capture user attention from various angles. |
None | Undefined or unknown position |
Country
In ads ad reporting, the "country" dimension refers to the specific country or geographic location where an advertisement was displayed or targeted. It provides insights into the performance and reach of ads across different countries or regions. Analyzing ad performance by country allows advertisers to understand how their campaigns resonate with audiences in specific geographic locations. This dimension helps publishers identify high-performing markets, target specific regions for optimization, and make informed decisions about ad setup, positioning, and localization efforts.
Device
In ads ad reporting, the "device" dimension refers to the specific platform or device on which an advertisement was viewed. It provides insights into ad performance across different devices, helping publishers optimize their ad setup strategies for each platform.
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