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Overview

Name

Definition

Domain/Site

A website or an app with an ad setup to monetize the traffic

Ad Space

A unique space on a website or an app associated with a div element to display an ad defined by a Placement

Placement

Defines the attributes of the ad, such as the ad format, dimensions, and bidders

Placement Position

Position of a placement in the site layout

Country

A dimension used to provide insights into ad performance and reach across different locations

Device

A dimension that shows ad performance across different platforms

Definitions

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Site

A domain or site refers to a unique web address, domain, or location on the internet where specific content or information is hosted. It contains a specific ad setup dedicated to monetizing the traffic. The ad setup on the website may consist of one or multiple Placements on one or various Positions in the website layout.

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