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Name | Definition |
|---|---|
A website or an app with an ad setup to monetize the traffic | |
A div element unique space on a website or an app associated with a div element to display an ad , used to aggregate metrics by the individual performance of each placeholderdefined by a Placement | |
Defines the attributes of the ad, such as the ad format, dimensions, and bidders | |
Position of a placement in the site layout | |
A dimension used to provide insights into ad performance and reach across different locations | |
A dimension that shows ad performance across different platforms |
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Site is a dimension used to aggregate metrics by websites, which is especially useful if a publisher operates multiple websites.
Placement
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Ad Space
A unique space or area within a webpage or app that is reserved for displaying advertisements. It is a location where ads can be inserted or loaded dynamically. Placements Ad Spaces are typically pre-defined and can be positioned strategically within the content layout to optimize visibility and engagement. Each site/domain page can have multiple Ad Spaces, serving different sets of ad formats and sizes.
An Ad Space on a webpage is associated with the ID of a div element on the page that will contain the ad defined by a Placement.
Placement
Defines information about the attributes of the ad, such as the ad format, and dimensions. The Placement also includes the list of bidders that are allowed to bid. Each site can have multiple placements, serving different sets of ad formats and sizes. A Placement will be rendered to one or more Ad Spaces.
The Placement is used as a dimension to aggregate metrics, like Revenue and Impressions.
Placement Position
“Placement Position” on the page refers to the specific location or positioning of advertisements within a webpage. It aggregates Placements classified by their positions on a website or in-app.
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