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Overview
Name | Definition |
|---|---|
Domain/Site | A website or an app with an ad setup to monetize the traffic |
A unique space on a website or an app associated with a div element to display an ad defined by a Placement | |
Defines the attributes of the ad, such as the ad format, dimensions, and bidders | |
Position of a placement in the site layout | |
A dimension used to provide insights into ad performance and reach across different locations | |
A dimension that shows ad performance across different platforms |
Definitions
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Site
A domain or site refers to a unique web address, domain, or location on the internet where specific content or information is hosted. It contains a specific ad setup dedicated to monetizing the traffic. The ad setup on the website may consist of one or multiple Placements on one or various Positions in the website layout.
Site is a dimension used to aggregate metrics by websites, which is especially useful if a publisher operates multiple websites.
Ad Space
A unique placeholder or space or area within a webpage or app that is reserved for displaying advertisements. It is a location where ads can be inserted or loaded dynamically. Ad Spaces are typically pre-defined and can be positioned strategically within the content layout to optimize visibility and engagement. Each page can have multiple Ad Spaces, serving different sets of ad formats and sizes.
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Name | Definition |
|---|---|
Desktop | Desktop refers to the size or dimensions of a graphical user interface (GUI) or visual content specifically designed for desktop computer screens. It typically refers to the width and height measurements of the display area available on a desktop screen. Desktop dimensions can vary depending on the specific screen resolution, aspect ratio, and display settings of the computer monitor. These dimensions determine the available space for content, including websites, applications, images, videos, and other visual elements, to be displayed on a desktop screen. |
Mobile | Mobile, as a dimension, refers to the screen size or dimensions of a mobile device (a smartphone). It represents the width and height measurements of the display area available on the mobile screen. Mobile dimensions can vary depending on the specific device model and manufacturer. |
Tablet | Tablet dimensions refer to the screen size of a tablet device, representing the width and height of the display area. Designing content to fit tablet dimensions ensures proper display and usability on tablet screens. |
Other | Other devices like CTV |
Time Ranges
Default time ranges show and compares metrics with useful pre-defined settings.
Name | Definition |
|---|---|
Today | Shows metics for the current day only. Metrics for today will always be incomplete, because there is still time left while ads will be displayed generating revenue and there are some revenue sources that will only be updated in certain intervalls, like 5 minutes, hourly or daily. Looking at metrics for today is especially helpful when making changes on the ad setup and you want to see if everything is working as expected. Metrics will be compared vs yesterdays metrics. It is important to note that comparing incomplete metrics from today vs complete metrics from yesterday will always show a negative trend. |
Yesterday | Shows metrics for the last full reporting day. Metrics for yesterday will be complete in the morning of the next day. Looking at metrics for yesterday is helpful to see the latest complete performance of the ad setup. Metrics will be compared vs the day before. |
Last 7 days | Show metrics for the last 7 full days starting from yesterday. Weekly metrics are useful because there are differences between working days, weekends and other user behavior and a week summizes this typical behavioral differences. Metrics will be compared vs the same weekdays the week before. Comparing weeks and especially the same weekdays gives insight on typical weekly user behavior. |
Last 28 days | Shows metrics for the last 28 full days, i.e. last 4 weeks, starting from yesterday. Like the Last 7 days it focuses on weekly metrics but at the same time covers monthly behavior as well. This is the default time range used by the dashboard. Metrics will be compared vs the same weekdays 28 days before. |
Last month | Shows metrics for a full month. It is useful to see the overall performance for the last billing period. Metrics will be compared vs the month before. Naturally, it will not compare the same weekdays so it should not be used for daily comparison, but is useful for monthly comparisons. The comparison time range will use the exact same amount of days, i.e. if the comparison month has less days than the base month, it will fill with days from the month before. |
Month To Date | Show metrics for the current month starting from yesterday. It is useful to see the performance of the current month so far. On the first of a month, it will show metrics from the full last month. Metrics will be compared vs the same monthdays of the previous month. The comparison time range will use the exact same amount of days, i.e. if the comparison month has less days than the base month, it will fill with days from the month before. |
Custom | The custom time range can be used to choose custom start and ends dates, limited to 3 months. Metrics will be compared to the same number of days by selecting a custom start and end date. The comparison time range cannot overlap with the base time range and needs to be in the past. |