Overview

Definitions

Site

A website or app with an ad setup to monetize the traffic. An ad setup on a website might consist of multiple placements on various positions in the website layout.

Site is a dimension used to split metrics by websites, which is especially useful if a publisher operates more than one website.

Placement

On a website or in an app, an placement is a placeholder for an ad. A publisher can have multiple placements, each serving a different set of ad formats and sizes.

Placement is a dimension used to split metrics to see the individual performance of each placeholder.

Placement Position

The placement position groups placements by well-known positions on a website or app. It is used as an indication of which positions work best to monetize a site.

Placement Position is a dimension used to split metrics to see the performance on a site of the ad layout.

Country

The country is an important dimension used to split metrics by the country to which an ad was delivered to, which is the same as the user's location at the time of the ad delivery.

The country split of an ad setup highly influences the expected ad revenue, as CPM paid by advertisers is highly dependent on the target country.

Device

The device is used as a dimension to split metrics by user's device type. Certain device types might yield higher RPM or CPM depending on the ad setup.