Overview
Name | Definition |
|---|---|
A website or an app with an ad setup to monetize the traffic | |
A div element on a website or an app to display an ad | |
Position of a placement in the site layout. Can be only one for each placement. | |
A dimension used to aggregate metrics by users' location | |
A dimension used to aggregate metrics by users' device type |
Definitions
Domain/Site
A website or an app with an ad setup dedicated to monetizing the traffic. The ad setup on the website may consist of one or multiple Placements on one or various Positions in the website layout.
Site is a dimension used to aggregate metrics by websites, which is especially useful if a publisher operates multiple websites.
Placement
On a website or in an app, a Placement is a placeholder for an ad. Each site/domain can have multiple placements, serving different sets of ad formats and sizes.
Placement is a dimension used to aggregate metrics by the individual performance of each placeholder.
Placement Position
The Placement Position aggregates Placements classified by their positions on a website or in-app. This dimension is used to identify which positions work best in terms of site monetization.
Placement Position is a dimension that splits performance by different page elements.
Name | Definition |
|---|---|
In Content | In-content ads are ad placements that are seamlessly integrated within the main content of a webpage. These ads blend in with the surrounding content, appearing naturally within articles, blog posts, or videos. The purpose is to provide a less disruptive and more organic advertising experience for users, while still delivering relevant messages to capture their attention. |
Sidebar | Sidebar refers to displaying advertisements in the sidebar of a webpage. These ads typically appear alongside the main content and are often presented in a vertical column on one side of the page. Sidebar ads are designed to capture users' attention while navigating through the content, providing an additional advertising opportunity for advertisers and publishers. |
Top | Top placements are ads positioned at the webpage's top, above the main content, often in a website's header or banner area. They ensure high visibility, immediately capturing users' attention upon landing. Advertisers utilize top ads to maximize exposure and drive early engagement with their messages. |
Bottom | Bottom placements are ads positioned at the webpage's bottom, below the main content, near the footer section of a website. Strategically placed to capture attention as users reach the end of the page, they provide an extra chance for advertisers to promote their messages, products, or services. |
Adhesive Top | Adhesive Top ads are advertisements that remain fixed at the top of a webpage even as users scroll down. They ensure persistent visibility and increase the chances of engagement for advertisers. |
Adhesive Bottom | Adhesive Bottom, also known as sticky bottom or fixed bottom, refers to a type of ad placement where an advertisement remains fixed or "sticks" to the bottom portion of a webpage as the user scrolls. They provide continuous visibility and help advertisers capture user attention throughout the scrolling experience. |
Floating | Floating ads are ad placements that float or hover over webpage content as users scroll or navigate through the page. They attract attention with eye-catching visuals and interactive elements, typically videos, maximizing user engagement and impact. |
Interstitial | An interstitial is a full-screen advertisement that appears between content pages or during transitions in apps or websites. These ads often appear as full-screen overlays and can include various formats such as images, videos, or interactive elements. |
Pop Up | A pop-up is an advertisement that appears as a separate window or overlay, often covering the screen, to deliver targeted messages or promote products/services. Pop-up ads can contain various types of content, including images, text, forms, or videos. They are typically used by advertisers to deliver targeted messages or promote products or services. |
Multi | Multi-position placements aggregate ads that appear in multiple locations within a webpage. They increase visibility by occupying different positions on the page, aiming to capture user attention from various angles. |
None | Undefined or unknown position |
Country
The country breakdown is used to split metrics by the user’s Geo-location, where the ad was delivered.
Device
The device breakdown is used to split metrics by user's device type. Certain device types might yield higher RPM or CPM depending on the ad setup.
Name | Definition |
|---|---|
Desktop | Desktop refers to the size or dimensions of a graphical user interface (GUI) or visual content specifically designed for desktop computer screens. It typically refers to the width and height measurements of the display area available on a desktop screen. Desktop dimensions can vary depending on the specific screen resolution, aspect ratio, and display settings of the computer monitor. These dimensions determine the available space for content, including websites, applications, images, videos, and other visual elements, to be displayed on a desktop screen. |
Mobile | Mobile, as a dimension, refers to the screen size or dimensions of a mobile device, typically a smartphone or tablet. It represents the width and height measurements of the display area available on the mobile screen. Mobile dimensions can vary depending on the specific device model and manufacturer. |
Tablet | Tablet dimensions refer to the screen size of a tablet device, representing the width and height of the display area. Designing content to fit tablet dimensions ensures proper display and usability on tablet screens. |
Other | Other devices like CTV |