Overview
Name | Definition |
|---|---|
A website or an app with an ad setup to monetize the traffic | |
A div element on a website or an app to display an ad | |
Position of a placement in the site layout. Can be only one for each placement. | |
A dimension used to aggregate metrics by users' location | |
A dimension used to aggregate metrics by users' device type |
Definitions
Domain/Site
A website or an app with an ad setup dedicated to monetizing the traffic. The ad setup on the website may consist of one or multiple Placements on one or various Positions in the website layout.
Site is a dimension used to aggregate metrics by websites, which is especially useful if a publisher operates multiple websites.
Placement
On a website or in an app, a Placement is a placeholder for an ad. Each site/domain can have multiple placements, serving different sets of ad formats and sizes.
Placement is a dimension used to aggregate metrics by the individual performance of each placeholder.
Placement Position
The Placement Position dimension aggregates Placements by their positions on a website or in-app. This metric is used to identify which positions work best in terms of site monetization.
Placement Position is a dimension used to split the performance by different page elements.
Name | Definition |
|---|---|
In Content | aggregates revenue/performance from all in-content placements |
Sidebar | aggregates revenue/performance from all sidebar placements |
Top | aggregates revenue/performance from all top placements |
Bottom | aggregates revenue/performance from all bottom placements |
Adhesive Top | aggregates revenue/performance from all adhesive top placements |
Adhesive Bottom | aggregates revenue/performance from all adhesive bottom placements |
Floating | aggregates revenue/performance from all floating units (typically applied to video units only) |
Interstitial | aggregates revenue/performance from all interstitials |
Pop Up | aggregates revenue/performance from all pop-up placements |
Multi | aggregates revenue/performance from all placements that for any reason may have multiple different locations based on the site design |
None | Undefined or unknown position |
Country
The country breakdown is used to split metrics by the user’s Geo-location, where the ad was delivered.
Device
The device breakdown is used to split metrics by user's device type. Depending on the ad setup, certain device types might yield higher RPM or CPM.
Name | Definition |
|---|---|
Desktop | Desktop browsers like Chrome or Safari |
Mobile | Mobile device, either using a mobile browser or in-app |
Tablet | Tablet browsers like Chrome or Safari |
Other | Other devices like CTV |